Prohibition Against General Solicitation
The offer and sale of securities within the United
States is subject to concurrent federal and state regulation.
In order to avoid the registration of securities offered
to investors (e.g. interests in a domestic limited partnership
or shares in an offshore corporation), the securities
of hedge funds, domestic and offshore, are typically offered
under the private placement "safe harbor" provisions of
Regulation D or the safe harbor for offerings outside
the United States pursuant to Regulation S of the Securities
Act of 1933. Additionally, most states require notice
filings and fees before investors may be solicited.
A hedge fund manager and any person acting on its
behalf may not solicit an investment in the fund by
any form
of "general solicitation" or "general advertising." This
includes any advertisement, article, notice or other communication
published in any newspaper, magazine or similar media
or broadcast over television or radio, and any seminar
or meeting whose attendees have been invited by any general
solicitation or general advertising.
In the case of any relationship established as a result
of a general solicitation or advertisement, a sufficient
time must elapse between the establishment of the relationship
and the investment in the hedge fund so that the offer
will not be interpreted as being made via a general solicitation
or advertising.
Establish A Pre-Existing Relationship
A pre-existing substantive relationship must exist between
the hedge fund manager and the prospective investor prior
to any solicitation to invest in the hedge fund. Once
a pre-existing relationship exists between a prospective
investor and the hedge fund manager, the manager may send
a confidential private placement memorandum to such investor.
Federal and state securities laws generally require that
a placement memorandum be delivered to all non-accredited
investors. In order to reduce liability, however, the
manager, including any agents acting on its behalf, should
provide all prospective investors with the most recent
copy of the confidential private placement memorandum
when soliciting an investment in the hedge fund.
Suitability
Prior to accepting an investment, the manager should
have knowledge regarding the sophistication and financial
condition of the prospective investor. Ordinarily, the
manager will obtain knowledge of an investor's sophistication
and financial condition by requiring a prospective investor
to complete a questionnaire.
Using the Internet
Improper use of the Internet can expose a hedge fund
and its manager to enforcement action by the SEC and jeopardize
their ability to rely on the safe harbor of Regulation
D or Regulation S of the Securities Act of 1933. A fundamental
requirement of Regulation D and Regulation S is that there
be no general solicitation or advertisement used in connection
with the solicitation of an investment in a hedge fund.
Hedge fund managers may not provide offering materials
on a website, unless the offering materials are only provided
to prospective investors who have a pre-existing substantive
relationship with the manager.
Hedge fund managers establishing websites are advised
to keep nominal information on the home page of a website,
indicating the name of the hedge fund and requesting the
viewer to provide their name and password to access additional
information on any interior page. Contact information,
past performance, investment strategy, experience of management
and all other material specific to the hedge fund or the
sponsor (assuming the sponsor is not registered as an
investment adviser) should not be contained on the home
page or any page that is accessible by the public. Hedge
fund managers should not link any of the interior pages
of their website to other websites.
A manager may supply information about the hedge fund
on a third party's website if, in part, the following
procedures are followed:
- The site is password protected;
- The home page of the site makes no reference to a
specific hedge fund;
- The interior pages of the site are only available
to prospective investors that complete a questionnaire
establishing that they are "accredited investors;" and
- Prospective investors are required to wait 30 days
following their qualification to access the site before
investing in any of the posted funds (other than funds
in which such prospective investor already has invested,
has already been solicited or is already considering
as an investment opportunity).
A hedge fund manager which posts information on a
third party's website will not be deemed to be "holding itself
out" to the public as an investment adviser if the posted
information solely relates to a hedge fund and does not
provide any information regarding other services or products
offered by the manager.
Using Past Performance
The Investment Advisers Act of 1940 generally prohibits
a hedge fund manager, regardless of whether it is registered
as investment adviser, from engaging in any activity that
is fraudulent, deceptive or manipulative. The staff of
the U.S. Securities and Exchange Commission has defined
these activities to prohibit certain forms of advertising.
Hedge fund managers must be careful to disclose all
material facts when presenting past performance to prevent
unwarranted inferences and may distribute either actual
performance results or model performance results to prospective
investors.
When distributing performance results, the following
guidelines should be followed to avoid such performance
results from being deemed misleading:
- Discuss the effect of any material market or economic
conditions on the performance;
- Deduct performance and management fees, sales loads,
brokerage commissions or other expenses that the investor
would have paid;
- Indicate whether and to what extent the results reflect
the reinvestment of dividends, gains or other earnings;
- Disclose the possibility of loss;
- When comparing results to an index, discuss all material
differences relevant to the comparison; and
- Discuss any material conditions, objectives or investment
strategies used to obtain the results portrayed.
Using Performance Achieved At a Prior Hedge Fund
Subject to any agreements that may have been entered
into by a manager and his/her former employer, generally,
a hedge fund manager may use the performance achieved
while employed with another hedge fund, provided that:
- The hedge fund currently being managed and the hedge
fund previously managed by the manager have substantially
similarly investment objectives, policies and the strategies;
- No other person played a significant role in the day-to-day
management of the previous fund;
- The previous hedge fund's performance is presented
separately from the current hedge fund's performance
with no greater prominence than the current hedge fund's
performance; and
- There is clear disclosure that the current hedge fund
and the previous hedge fund are separate funds and that
the past performance of the previous hedge fund is not
indicative of the past or future performance of the
current hedge fund.
Distributing Past Recommendations
A hedge fund manager may distribute a list of past
securities transactions provided that the list contains
all of the
securities transactions made within, at least, the last
12 months. The list of past securities transactions must
include the name of each security, the date and nature
(purchase or sale) of the transaction, the market price
at the time that the security was purchased or sold, the
price at which the transaction was executed and the present
market price (or most recently practicable date) of the
transaction. In addition, the first page of the list of
the past recommendations, must also state: "It should
not be assumed that recommendations made in the future
will be profitable or will equal the performance of the
securities on this list."
Solicitors - Third Party Marketers
A hedge fund manager, regardless of whether it is registered
as an investment adviser, may engage solicitors, commonly
referred to as third party marketers, to introduce prospective
investors to the manager. Solicitors normally enter into
a referral fee agreement with the manager, whereby the
solicitor receives a monthly fee (presumably, for reimbursement
of expenses), a percentage of the performance fee generated,
if any, as well as the management fee, from any investor
introduced to the manager by the solicitor. Although referral
fee agreements may be terminated by either party, referral
fee agreements usually require the sponsor to continue
paying the solicitor the percentage of income generated
from the performance and management fees charged to the
investor introduced by the solicitor until such time that
the investor no longer maintains an investment relationship
with the manager.
In connection with soliciting investments in a hedge
fund, solicitors are subject to the same legal limitations
as the hedge fund manager and its employees and affiliates.
In order to receive compensation for having introduced
an investor to a hedge fund manager, under both federal
and state securities laws:
- Solicitors may need to be registered representatives
of a registered broker-dealer; and
- The agreement governing the relationship between the
hedge fund manager and the solicitor should be entered
between the manager or an affiliate thereof, and the
registered broker-dealer employing the solicitor.
A hedge fund manager should avoid posting information
on a website maintained by a third party solicitor.
Conducting Due Diligence on the Solicitor
Prior to engaging a solicitor, a hedge fund manager
should conduct due diligence. If the manager does not
possess the skill set necessary to conduct due diligence,
it should employ a professional to conduct due diligence
on the solicitor. Key areas of concern include:
- The solicitor's conflicts of interest, such as a clear
disclosure of all sources of income received by the
solicitor and other hedge fund managers represented
by the solicitor;
- The method and level of due diligence conducted by
the solicitor of each prospective investor;
- The information provided by the solicitor to prospective
investors;
- The licenses (e.g. Series 7) held by the solicitor;
- The sources and amount of capitalization of the solicitor.
Determine whether the solicitor's business is properly
funded; and
- The corporate structure of the solicitor and the identity
of its principals.
Entering into an Agreement with a Solicitor
Solicitation fees paid to a solicitor should only be
paid pursuant to a written agreement between the manager
and the solicitor. The existence of the agreement must
be disclosed to each prospective investor introduced by
the solicitor. The written agreement typically contains
the following information:
- A description of the services to be provided by the
solicitor;
- The amount of compensation to be paid to the solicitor
and the circumstances of payment (e.g. will the solicitor
be compensated for a referral by a person previously
referred);
- A carve out of prospective investors with whom the
sponsor of the manager has already established a relationship
but who have yet to make an investment in the specified
product;
- Representations by the solicitor that it will perform
its services in compliance with applicable law and pursuant
to the terms of the referral fee agreement;
- A description of the products for which the solicitor
has been engaged to raise assets (e.g. a specific hedge
fund, all of the hedge funds in existence at the time
of entering into the solicitation agreement or including
all hedge funds to be formed in the future);
- Indemnification from the solicitor's actions;
- Representations that the solicitor will provide a
written disclosure document to prospective investors
containing:
- The name of the solicitor;
- The name of the manager and the product;
- The nature of the solicitor's and manager's
relationship; and
- A statement that the solicitor will be compensated
by the manager and the terms of such compensation.
A hedge fund manager should receive from each prospective
investor introduced by a solicitor, prior to or at the
time of accepting an investment in a hedge fund, a signed
and dated acknowledgment of receipt of the solicitor's
written disclosure statement and, if applicable, a copy
of Part II of the manager's Form ADV or its equivalent.
Back
to top
|